My Business Story Part 1: Why I restarted my business during COVID

A start up has its own business story

To start, I am from New York City and never owned a car until I moved to Michigan. I almost the type of person that if something is wrong or I don’t know where I am going, I will not drive.

What does this have to do with my business story? Well, sometimes you have to do things you are uncomfortable with at first in order to get where you need to go.

How I started my business story may not be that different from yours. But, I wanted to take the time to share my story with you of all. Especially for those you that don’t know me or know exactly what I do.

I would like to take you on a more personal journey of how I got to where I am today. You can also learn more about me on my FAQ page here.

Unlike most stories, I am going to start in the middle, because that is where one of the most pivotal parts of the story takes place. It is the part where I began to really focus on my true purpose and eventually my true healing inside and out.

How the business story almost never started

When I first thought of the idea of coaching working moms to become more productive and spend more time with their family, I thought it would be a great side hustle. Something I had already done for friends and now could expand all over virtually. It was a great idea, in theory.

Unfortunately, in June of 2020, I became one of the millions of people that lost their jobs due to COVID. And not just laid off, it was gone. At first, I was really upset that I had put my family in this position. Then I got really busy emailing everyone I knew that could possibly hire me or help me find work.

Those emails turned up very little leads. Even my previous employer who had not yet replaced my former position in the organization, showed little if any interest in talking about a comeback.

Then came the endless amount of job searching and various websites that apparently want you to pay to look for jobs. WHAT? Someone needs to explain that one to me. What is so special about your site over Indeed or LinkedIn that I should pay for it?

I was also ashamed to share this with most of my colleagues. Many of them thought very highly of me and I didn’t want to show them I was a failure.

The almost failed business story makes a pivot

After about one or so feeling sorry for myself, I became re-energized. I said I need to do something different. Is just getting another job really going to make me happy? Is that really what I want? Can I do more?

Then I decided I should look at my coaching business. Maybe there is something there. At this time, so many moms were stressed out over kids being home and working home. Maybe I can provide them the support and guidance they so desperately want.

At the time, I was working with an amazing marketing coach Vix Reitano. She was fantastic at getting my ideas and mind straight on making what was my side hustle into my main hustle and then into my new business story.

I started to share my thoughts, ideas, and strategies on how I was balancing being a working mom, a homeschool parent, a wife, and a homemaker. All at the same time! Plus still spending time with kids doing art projects, going on dates with my husband, and having time to myself (I call this my Power Hour, more on that in later blogs. STAY TUNED!)

I even wrote 2 eBooks during this time. One of my experience as a working mom. The other on creating a remote work schedule. If you would like a copy of any of these, please contact me here or email me tara@taranichol.net.

The most important thing I did was post content and start having conversations. Once I shared with others what I did, people loved it. They loved that I wanted to help working moms. And more importantly loved the idea of focusing on productivity and time management.

By the time fall came around, I was convinced I made the right choice. Not to say that if my dream job came up, I would not consider it. However, in just a few months, I had grown so much confidence in my ability to build my own business again.

I learned that I do not need to get affirmation from others to prove that I can help people or that I can bring value to other businesses. I learned that my business story is meaningful to others. And heck, might even inspire some other mom out there to start her own business.

So to end Part 1, I will say that while my journey is only beginning, I am so happy that I got back in the car and started driving again.

Tune in next week for Part 2 of My Business Story.

2 thoughts on “My Business Story Part 1: Why I restarted my business during COVID”

  1. A very inspiring story Tara that is real and raw and one I think millions of moms(and us dads to) 🙂 need to hear!! Keep telling your story and building your business!! Your community is excited to hear the Rest of Your Story!! 👍💯

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